Eight years ago, NUDA was born out of passion, innovation, and a mission to redefine sunless beauty. Founded by two dedicated spray tan artists who saw the dangers of sun exposure and the need for a healthier alternative, NUDA has grown into a leader in the sunless industry. What began as a vision for luxurious, skin-loving tanning solutions has evolved into a movement that empowers individuals to glow differently.

The Journey to a Sunless Revolution

From the start, NUDA was more than just a sunless tanning brand—it was a commitment to skin health, confidence, and holistic beauty. Our name, ‘NUDA,’ meaning ‘nude’ in Italian, represents a second skin—one that enhances your natural beauty without compromising your well-being. We set out to create high-performance, nourishing sunless products that allow everyone to achieve a radiant glow without the risks of harmful UV exposure.

Over the past eight years, NUDA has revolutionized the spray tan industry by formulating solutions that feel like skincare. We have seamlessly blended sunless tanning with skincare, body care, cosmetics, and sun care—offering an unparalleled experience for both professionals and sunless enthusiasts alike. Our five-step approach—TREAT, TAN, ENHANCE, PROTECT, and MAINTAIN—has redefined how people achieve and maintain their glow, setting a new standard for the industry.

Empowering Professionals & Glow-Getters

NUDA has proudly trained and supported thousands of spray tan professionals, helping them build successful businesses and create luxurious tanning experiences for their clients. Through education, transparency, and a commitment to excellence, we have fostered a thriving community of artists who share our passion for safe, high-quality tanning solutions. Our commitment to accessible luxury ensures that everyone, regardless of their background, can experience the confidence that comes with a flawless glow.

A Holistic & Luxurious Experience

Luxury and wellness are often seen as opposites, but at NUDA, we’ve proven they can go hand in hand. Our products are meticulously developed with nourishing, vegan, and cruelty-free ingredients, free from harmful chemicals. We stand for more than just a beautiful tan—we stand for self-care, empowerment, and a sunless lifestyle that embraces both inner and outer radiance.