If your clients have ever said, “Every tan turns too warm on me,” or struggled to find a spray tan that gives them both depth and balance, it’s time to introduce them to something completely different. Dark Chocolate is NUDA’s boldest and most innovative rapid solution to date—developed to meet the growing demand for a deep, cool-toned tan that flatters red and pink undertones.
This isn’t just another dark formula. It’s a solution built from real industry feedback, formulated to solve a very real problem—most deep spray tans lean golden or warm, leaving certain undertones looking off. Dark Chocolate stands apart.
A True Ash-Brown Finish, Finally
What makes Dark Chocolate so unique is its ash brown bronzer base, created with a sophisticated blend of cosmetic dyes, cacao extract, and Arabica coffee. This combination delivers a deep, neutral-to-cool tone that enhances the skin without adding any unnecessary warmth.
Clients who have struggled with tans that develop too golden or unnatural will finally have a solution that adds depth without compromising their undertones. Whether your client is fair-skinned with pink undertones, medium with redness, or deeper with neutral tones that pull warm with standard formulas—Dark Chocolate creates a beautifully balanced, cool-toned result.
It features 16% DHA, making it our most intense rapid yet, and allows for a rinse time between 1 to 6 hours depending on the desired depth. This flexibility makes it ideal for clients who love a deep, dramatic glow without the overnight wait.
More Than Color: Skin-Loving Ingredients
Dark Chocolate goes far beyond surface-level results. As with all NUDA solutions, this formula is rooted in skincare. It’s infused with two of our most advanced technologies:
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PowerGlow+, our proprietary skin-boosting complex that supports hydration, elasticity, and barrier health
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TanLock+ Bronzing Technology, a blend of DHA, DMI, and papain enzyme designed to promote deeper DHA penetration, smoother application, and more even fading (making it sweat resistant).
In addition to these systems, Dark Chocolate features a nourishing lineup of ingredients that actively improve skin health and tan performance:
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Hyaluronic Acid deeply hydrates and plumps the skin, enhancing DHA absorption for a smoother, more even application
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Squalane helps reinforce the skin barrier and lock in moisture, ensuring the tan wears comfortably and fades gracefully
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Arabica Coffee provides antioxidant protection and may enhance tan development thanks to its caffeine content
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Cacao Extract not only contributes to the signature ash tone, but also delivers polyphenols that support skin resilience and glow
The result is a spray tan solution that develops beautifully on the skin while actively supporting its health and hydration—a true fusion of color and care.
Who Should Use It
While Dark Chocolate is suitable for all skin tones, it was specifically designed for:
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Clients with pink or red undertones who often find most spray tans turn too golden, warm, or brassy
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Those who love deep, bold color but want a cooler finish
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Clients with rosacea, redness, or post-inflammatory discoloration, who benefit from the ash base’s ability to neutralize warmth
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Deeper skin tones seeking a rich, neutral tone enhancement without adding unwanted golden hues
It may not be ideal for clients with very golden or warm undertones, as the ash tones can appear muted or slightly gray on skin that already leans heavily warm, but that is the beauty of being a spray tan artist - you have the options to play around with shades for clients who know what they want! We encourage you to try it on all sorts of models, all skin tones and types to see how the finished results look!
Pro Tip: Use It to Cool Down Other Solutions
Dark Chocolate can also be a powerful tool for custom mixing. If you’re working with a client who typically loves NUDA’s classic brown-base solutions, but occasionally needs a cooler finish, try adding just 10ml of Dark Chocolate to your existing blend.
This is an easy way to neutralize extra warmth and tailor your solution for clients who are transitioning between seasons, prepping for photos, or simply want a deeper but more balanced result.
You can even use this trick for bridal clients who want a darker look without risking warm or golden tones that could reflect poorly under lighting or against white fabrics.
How to Market It to Your Clients
To make Dark Chocolate stand out in your service offerings, focus your marketing on solving client pain points. This solution is all about depth, balance, and customization. Use messaging that speaks directly to clients who haven’t found their perfect shade—until now.
Here are some positioning ideas:
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“Perfect for clients who say tans always turn too warm or brassy on their skin”
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“A deep, cool-toned tan made specifically for pink and red undertones”
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“Ash brown finish made with cacao and coffee for color that never pulls golden”
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“Hydrating, nourishing, and long-lasting—finally, a dark tan that feels as good as it looks”
Use before and after photos on models with pink or red undertones to visually highlight the difference, and consider offering limited-time promos or “cool-tone upgrades” to invite clients to try it out for the first time.
Final Thoughts
Dark Chocolate is more than a shade—it’s a solution. Built for artists who love to customize and for clients who’ve never felt seen in the typical shade range, this formula bridges the gap between luxury skincare and high-performance tanning.
Whether used on its own or added to your custom mixes, Dark Chocolate delivers a powerful result that’s rich, balanced, and skin-enhancing—inside and out.
Ready to glow differently? Dark Chocolate is now available.
