The spray tanning industry is glowing brighter than ever, driven by technological advancements, evolving beauty standards, and the demand for healthier alternatives to sun exposure. By 2030, the global spray tanning market is expected to reach $10.2 billion. This growth is due to more people knowing about sun damage and the dangers of UV exposure. There is also a growing interest in professional-quality, sunless tans.
Here are the trends shaping 2025:
1. Skincare-Tanning Hybrids: Beauty Meets Function
Today’s spray tan solutions do more than provide color—they also deliver skincare benefits. Consumers now demand multi-functional products that enhance skin health while ensuring a flawless glow. NUDA is at the forefront of this trend with solutions like Caramel and Milkshake 2.0:
- Caramel: A rapid solution enriched with hyaluronic acid for hydration and a natural caramel bronzer for a radiant golden-brown glow. It’s dye-free, fragrance-free, and alcohol-free, setting a new standard for clean luxury tanning.
- Milkshake 2.0: This formula features niacinamide, orchid stem cells, and DMI, offering hydration, nourishment, and extended tan longevity. Its violet/deep brown bronzer blend ensures a natural-looking tan for all skin tones and all skin types.
These innovations cater to clients who want a tan that feels as good as it looks.
Also available are skincare additives like Skin Firming and Anti-Aging that allow customers to customize their spray tan with even more added benefits!
2. Precision Tools Elevating Artistry
Customization continues to dominate in 2025, with artists relying on specialized equipment to deliver tailored results with ease. Advanced tools are redefining what’s possible for precision and performance:
- NUDA Wireless Spray Tan Machine: Compact, cordless, and perfect for seamless application, it’s a go-to for mobile and studio artists. Ideal for use with prep and post-tan sprays like First Sip and Last Drop, this machine enhances both efficiency and results.
- Cordless Airbrush Guns: Affordable and effective for contouring and touch-ups, these tools make creating detailed, client-specific tans easier than ever.
- Fuji FT-5 Spray Tan Applicator: The newest innovation from Fuji delivers unmatched precision, performance, and reliability. Featuring cutting-edge technology and a sleek design, the FT-5 ensures flawless, natural-looking tans with exceptional atomization. Its advanced functionality makes switching spray widths effortless, providing a smooth and customizable application every time.
With these tools, spray tan artists can elevate their artistry, achieving a professional edge that satisfies even the most discerning clients.
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3. Long-Lasting Tans: The Gold Standard
Clients increasingly demand tans that withstand sweat, heat, and daily wear. Formulations like Milkshake 2.0, enriched with DMI for enhanced DHA absorption, are setting the bar for long-lasting, even fading results that ensure a consistent glow. These sunless tanning solutions are the go-to for clients who seek a radiant, streak-free tan that lasts longer and fades evenly.
4. Customization
Spray tanning is for everyone, regardless of skin tone or skin type. The industry is embracing inclusive tanning for all Fitzpatrick skin types (1-6), with customizable bronzers that cater to cool, warm, and neutral undertones.
NUDA enables tanning salons and artists to mix solutions for personalized shades, ensuring a perfect match for every client. This level of customization ensures that everyone, from fair to dark complexions, can enjoy a natural-looking tan. Artists can achieve the perfect sun kissed glow for every skin tone by combining different tanning products and creating custom blends. Download NUDA’s Solution Guide to master the art of customization.
5. Prep and Post-Tan Hydration Sprays
Hydration sprays are becoming staples in professional routines, enhancing both application and results. NUDA’s First Sip and Last Drop lead the way:
- First Sip: Prepares the skin by balancing pH, hydrating, and cleansing for optimal DHA absorption and streak-free results. Its refreshing citrus scent is an added bonus.
- Last Drop: Locks in hydration, extends tan vibrancy by 2-3 days, and ensures an even fade.
6. The Rise of Transfer-Free Solutions
Clear spray tan solutions are trending, particularly among brides and “Clean Girl” enthusiasts. Products like NUDA’s Sugar and lightly bronzed Caramel eliminate worries about staining light clothing or bedding, aligning perfectly with this minimalist aesthetic. This trend is also driving the demand for transfer-free solutions in spray tanning, making them more convenient for clients and tanning salons alike.
Why These Trends Matter
The spray tanning industry is evolving to blend artistry, science, and luxury. Embracing trends like skincare hybrids, precision tools, and inclusive solutions ensures professionals can exceed client expectations. 2025 promises to be a year of innovation, where spray tans not only look flawless but feel indulgent and personalized.
Stay ahead of the curve—explore NUDA’s premium products and training programs today
